BORN REP PENGUIN VENTURES’ BRANDS FOR AD CAMPAIGNS
The agreement sees Born Licensing take on Penguin Ventures’ portfolio of iconic literary brands and characters including The World of Peter Rabbit™, The World of The Snowman™, Spot, and Flower Fairies™. Penguin Ventures joins MGM, Universal, Paramount, Sesame Workshop, Hasbro, Mattel, Tetris, and many more on Born Licensing’s roster of premium entertainment IP.
Born Licensing Director David Born said: “We’re delighted to be representing such wonderful characters who are loved by kids and adults alike. We’re certain advertisers looking to tell emotive stories that resonate with multigenerational audiences will have huge success with Penguin Ventures’ iconic brands. We can’t wait to see the amazing adventures ad land takes these characters on!”