NHS Pasta Range Launches
A new pasta range, which was first created for the UK Government’s Coronavirus Food Parcel Scheme during the first lockdown in 2020, is now available to stockists.
ROC CO BRANDS offers new Pasta Per Tutti (‘pasta for everyone’), whose range consists of three classics: penne, fusilli, spaghetti, and costs £1.09 – £1.19 per 500g retail pack.
Entrepreneur Aldo Chiappetta created the business during a time when pasta was extremely hard to come by. When the food parcel scheme finished, Chiappetta realised that he wanted to make good quality, affordable pasta available to everyone, out of which the brand was born.
The iconic tubular-shaped penne pairs well with any thick pasta sauce or can be used in a pasta bake or a pasta salad. The corkscrew-like fusilli will suit numerous pasta recipes, whilst cylindrical spaghetti is ideal with a creamy carbonara or a spaghetti bolognese.Importantly, Chiappetta is also keen to give back to the charities who helped him when his family were in need eight years ago. For every bag of pasta sold, ROC CO BRANDS donates 5% of the profits to the NHS Charities Together, Evelina London Children’s Hospital and Ronald McDonald House Charities UK.
In 2012, each charity played a crucial role enabling the survival of his son, Rocco, after he was born with several serious medical conditions.