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B&LLAs Finalists Announced

B&LLAs Finalists Announced

Brand & Lifestyle Licensing Awards 2023: The finalists

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2023 have officially been unveiled today (24 March).

The B&LLAs attracted a record number of entries this year, from companies large and small. All of the main product categories were judged by a panel that comprised of retail buyers from right across the spectrum including Argos, ASDA, Boots, Dunelm, FatFace, Home Bargains, John Lewis & Partners, JoJo Maman Bébé, Matalan, Moonpig, Morrisons, Mothercare, New Look, Next, Sainsbury’s, Selfridges, Specsavers, Tesco, TruffleShuffle, Vanilla Underground, Waitrose and WHSmith.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured; the quality of entries was superb and the judges were certainly faced with a tricky task,” commented Ian Hyder, ceo of Max Publishing which owns and organises the B&LLAs. “Best of luck to all of the finalists – we cannot wait to celebrate with everyone at our new venue of the Royal Lancaster Hotel on Thursday 27 April.”

The B&LLAs 2023 Finalists are:

The B&LLAs Rising Star Award

Amy Austin, brand licensing junior buyer of DFS

Alexandra Bovey, senior licensing partnerships manager of Hearst UK

Oliver Gilding, exclusive brands manager of Iceland Foods

Rosanna Cousins, senior retail and commercial manager of The Point.1888

Zoryanana Mishchiy, licensing executive of The National Gallery

Jessica Healey, junior buyer of New Look

Alex Hartnell, coordinator, marketing & brand management of Beanstalk

Bryony Rodda, assistant buyer of George@Asda


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Coca-Cola Unity 1971 Rookie Roller Collection from Shiner (Rookie Roller)

Goodyear Wellingtons and Outdoor Shoes from George Rye & Sons

Haribo Accessories for Claire’s from Imagine8

HEAD Watches Collection from Elysee Group

Historic Royal Palaces Superbloom Platinum Jubilee Jewellery Collection from Clogau Gold

Kellogg’s x Anya Hindmarch Accessories Range from Anya Hindmarch

National Gallery Umbrella Range from Fulton Umbrellas

TfL Handbag and Wallet Collection from Kurt Geiger

LEGO x adidas SUPERSTAR Shoes from adidas

Sara Miller London Handbags from Pelham Leather Goods

Best Brand Licensed Food or Beverage Product or Range

The Ashmolean Museum Tea Collection from Team Tea

Baileys Chocolate Range from Lir Chocolates

Cathedral City Frozen, Bakery and Chilled Collection from Iceland Foods

Chiquito Range from Iceland Foods

Gordon’s Sicilian Lemon Luscious Layer Cake from Finsbury Food Group

The National Gallery Canned Wine Collection from Canned Wine Co.

Natural History Museum Love Your World Collection from Creme d’Or

RHS Spirits for Gardeners from Harrogate Tipple

Robinsons Ambient Jelly Range from Rose Marketing

Smiley Originals Happy Soda Collection from Happy Drinks Co.

Best Brand Licensed Health & Beauty Product or Range

Alice Scott Health and Beauty Range for Tesco from H&A

Amy Winehouse Frankly Amy Camden Collection and Beauty Box from Illamasqua

Chupa Chups Health & Beauty Range from Corsair Toiletries 

Coca-Cola Creations Make-up Collection from Revolution

Crayola Kids’ Bath Time Range for Boots from H&A

Fruit-tella Mix ‘n’ Match Lip Balm from Amber House

Mother & Baby Cleaning Range from Ecoanolytes

National Trust Explore & Treasure Collection from Toasted Crumpet

PepsiCo Range from Amber House

Reese’s Read My Lips Lip Balms from Amber House

Best Brand Licensed Adult Apparel Product or Range

Alice Temperley A Life in Print Collection from Anthropologie

The Ashmolean Museum Collection for Berksha from Park Agencies

Coca-Cola x PUMA Collection from PUMA

Ed Hardy Womenswear Collection for Missguided from Poetic Brands

Farah Golf Spring Summer 22 Range from Worldwide Golf Brands

National Gallery Collection for Urban Outfitters and Topshop@ASOS from Blackstone Designs

Natural History Museum Womenswear from Joanie

Panini Collection for Bershka from Bioworld

Sanderson of London x Paige Apparel Collection from Paige

V&A x Love & Roses AW22 Collection from Lipsy for Next

Best Brand Licensed Gifting Product or Range

Cath Kidston Flower Bouquets from Moonpig

Costa Coffee Gift Sets from Kimm & Miller

Eleanor Bowmer Gifting Range for Boots from A2V

FatFace Gifting Collection for Boots from SLG Brands

Laurence Llewelyn-Bowen Upcycling Range for Aldi from A2V

MTV Trivia Game from Ginger Fox

Natural History Museum Collection from Blueprint Collections

The Royal Horticultural Society (RHS) Calendar and Diary Range from Danilo Promotions

Van Gogh Museum Sunflower Pop and Sweet Almond Blossom Home Fragrance Range from Floral Street Fragrances

Wildlife Photographer of the Year Greeting Cards Collection from Museums & Galleries

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Emma Bridgewater Brighter World Collection from Elite

Fairy Dish Cleaning Tools and Accessories from Addis Housewares

Good Housekeeping Bakeware Collection at Homebase from Homebase

John Whaite Collection from Kimm & Miller

Laura Ashley Artisan Collectables Tableware from Wegter

Nadiya x Prestige Cookware and Bakeware from Meyer Group

The Royal Botanic Gardens, Kew Living Jewels Collection from Pure Table Top

Royal Horticultural Society (RHS) Benary Collection from Dexam International

Sara Miller London Chelsea Glassware from Portmeirion

Scion Living Collection from Dexam International

Best Brand Licensed Children’s Product or Range

Animal Planet Collection for George@Asda from Poetic Brands

Chapter B by Billie Faiers Kids Club Collection from Hunter Price International

LEGO x H&M Collection from H&M

London Underground CityBrix Train Brick Set from The London Toy Company

Morris & Co. Playmats from Totter + Tumble

National Geographic Dig Kits from Bandai UK

Natural History Museum Kids Dinosaur Collection for Dunelm from Dunelm

SmileyWorld Denim Collection for Next from Global Licensing

Sophie la girafe Gift Box Sets from Poetic Brands

Tusk for Tu Baby & Toddler Range from Paul Dennicci

Best Brand Licensed Electrical &/or DIY Products or Range

Amy Winehouse X Roberts Range from Roberts

Braun Limited Edition BC17 Wall Clock from Kith

Dolce & Gabbana Kitchen Appliances from Smeg 

Goodyear Gardening Tools from Miralbueno

Goodyear Smart Signalling Light from Miralbueno

Laura Ashley SDA Collection from New Dawn Innovations

Stanley Work, Site & Floodlighting from Cascade Holdings

V&A The Art Store from Samsung Electronics

Best Brand Licensed Home Decor Product or Range

Alfred Wise Collection from We Love Cushions/Art Cushions

Cath Kidston Upholstered Furniture & Cushions for DFS from The Branded Furniture Company

Chapter B By Billie Faiers – Debut Collection from Hunter Price International

Country Living Collection for DFS from DFS

Country Living Paint Collection at Homebase from Homebase

English Heritage Fabrics and Wallpapers from Designer Guild

Joules Wallpaper & Paint Collection from Graham & Brown

Morris & Co. Lighting Collection from Pooky

Natural History Museum x Dunelm Spring Summer 2022 Collection from Dunelm

Orla Kiely Autumn/Winter 2022 for John Lewis & Partners from Ashley Wilde

Royal Horticultural Society (RHS) Fabric Collection from Sofa & Stuff

Inspired Innovation Brand Licensed Product or Range Award

Heinz Beanz Big & Little Bean Family Socks from Roy Lowe & Sons

Heinz Ketchup Dress-up from Amscan International

Jelly Belly x Myprotein Protein Powders from The Hut Group Nutrition

McLaren Px8 Edition Headphones from Bowers & Wilkins

Marmite Limited Edition Christmas Jumper for F&F from Global Licensing

The National Gallery x Dr. Martens Footwear from Dr. Martens

The Natural History Museum Dinosaur Poo from Creme d’Or

Original Stormtrooper Empire Roast Coffee from The Galactic Empire

Pride in London 50th Anniversary of Pride 50p Collection from the Royal Mint

Smiley Originals Anniversary Collectors Edition

The Sustainability Brand Licensed Product or Range Award

Corona Sustainable Lifestyle Collection from Cube Partnership

Emma Bridgewater Rice Husk Picnicware from Elite

Ford x Re/Done Sustainable Collection from Re/Done

National Trust AW22 Footwear Range from Moshulu

Natural History Museum x Dunelm Collection from Dunelm

Natural History Museum Stationery Range from Blueprint Collections

Royal Horticultural Society (RHS) I Bug You Range from Dexam International

V&A AW22 Arts & Crafts Collection from People Tree

The Van Gogh Museum Home Fragrance Range from Floral Street Fragrances

World Wide Fund for Nature (WWF) Natural World Range from Carousel Calendars

Best Fashion Retailer Of Licensed Brands









Urban Outfitters

Best Department Store or Mixed Retailer Of Licensed Brands




Home Bargains

John Lewis




Best Supermarket Of Licensed Brands









Best Specialist Retailer Of Licensed Brands




Claire’s Accessories








Best Licensed Heritage Or Institution Brand

Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.

Ashmolean Museum

Battersea Dogs and Cats Home

English Heritage

Historic Royal Palaces

Morris & Co

The National Gallery

Natural History Museum

National Trust

Royal Horticultural Society (RHS)


Van Gogh Museum

Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand

Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.


Country Living



House Beautiful




Sophie la Girafe

Transport for London (TfL)


Best Licensed Design-led Lifestyle Brand

Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.

Alice Scott

Cath Kidston

Clarke & Clarke

Divine Savages



Laura Ashley

Me to You



Best Licensed Food Or Beverage Brand

Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.



Chupa Chups





Jelly Belly

Slush Puppie

TGI Fridays

Best Licensed Fashion or Talent Brand

Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2022 to 31 December 2022.

Alice Timperley

Amy Winehouse

Billie Faiers

Eleanor Bowmer

Emma Bridgewater

Meg Hawkins

Nadiya Hussain

Sara Miller London

Their Nibs

For tables and tickets for the Brand & Lifestyle Licensing Awards 2023, please contact Clare at Createvents on or call 0118 334 0085, or you can reserve and pay online at the Max Publishing Digital Box Office.

You can also follow the B&LLAs on Twitter at @LicensingAwards and #BELLAS23.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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