Black Sabbath Dr. Martens Announce New Collaboration
In the year of Dr. Martens’ 60th anniversary, the company is paying tribute to iconic musicians, artists and creatives who hold an important place in history. As ‘the godfathers of heavy metal’, Black Sabbath’s ties with Dr. Martens run deep. In this first collaboration, a spotlight is on the iconic artwork of their first two albums: Black Sabbath and Paranoid.
Before there was metal, there was Black Sabbath. Everything about their sound (and spirit) tore from the status quo. Smashing out raw, distorted riffs and tight, one-take recordings, Sabbath torched the rulebook and upended the scene. When their first two records landed, 7 months apart, in 1970, they set the tone for a new era of music.
This year, their groundbreaking albums celebrate their joint 50th anniversaries. And we’re marking the shared milestones with an exclusive collaboration — featuring the unmistakable artwork shot and designed by ‘Keef’ (Keith McMillan).
Dr. Martens x Black Sabbath is a celebration of a shared heritage: heavy metal and the subversive style that came with it. The 1460 Sabbath boot is splashed with the iconic graphic from the band’s eponymous debut and kitted out with purple popped eyelets, flat braided laces and core Docs markings. Through the laces is a ‘Henry’ badge — the iconic flying devil/angel that’s become synonymous with Sabbath over the years.
The 1461 Sabbath shoe is built with the same eyelets, ‘Henry’ motif and heel loop, but pays tribute to their second album Paranoid. The album artwork is digitally printed on the ankle, and the 3-eye shoe is finished with embossed Black Sabbath lettering on the vamp.
The collaboration was brought together by Bravado, Universal Music Group’s industry-leading merchandise and brand management company and will be available from 1st October at drmartens.com and select distributors.