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BBC Studios Names Penguin Random House Master Publishing Partner for Smash-Hit Preschool Series Bluey

BBC Studios Names Penguin Random House Master Publishing Partner for Smash-Hit Preschool Series Bluey

BBC Studios, the global content company that introduced children and families in the U.S. to Bluey, the Emmy-winning animated series available on Disney Channel, Disney Junior, and Disney+, has named Penguin Random House master publishing partner for the preschool brand. Penguin Random House now holds global rights to the Bluey titles (excluding China). The new books will arrive at U.S. retail on October 20, 2020.

The partnership with Penguin Random House follows the U.S. launch of Bluey toys from master toy licensee Moose Toys earlier this summer, as well as the Season 2 debut of the well-loved series on July 10. 

Suzy Raia, VP Consumer Products and Business Development, BBC Studios – Americas, said, “Love for Bluey continues to grow among families with young children around the U.S., and we are looking forward to bringing the stories beyond screens into beloved books we know preschoolers will enjoy with their parents. The partnership with Penguin Random House is a wonderful addition to a growing licensing program that started with Moose Toys last month. There are many more exciting things ahead for our favorite Blue Heeler.”

Jan Paterson, Head of Book and Audio Publishing, BBC Studios, said, “We are delighted to partner with Penguin Random House to bring Bluey from the screen to the page for a wonderfully varied collection of fantastic story and activity books for little ones around the world.”

“I immediately fell in love with this new canine clan!” said Daniel Moreton, Vice President & Associate Publisher, Penguin Workshop. “Perfect family viewing, Bluey’s unbounded imagination, adventurous spirit, and emotional resilience is matched only by the strength of the storytelling. We are thrilled to be Bluey’s official U.S. children’s book publisher and we can’t wait to extend Bluey’s wonderful adventures into books!”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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