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Asembl Pairs Streets up and Budgy Smuggler

Asembl Pairs Streets up and Budgy Smuggler

Brand extension agency Asembl has announced it has partnered Streets up with Australia’s favourite ‘budgie smuggler’ brand, Budgy Smuggler for a nostalgic summer swimwear collection.  

Australian made using environmentally friendly inks, each Budgy Smuggler x Streets piece is crafted using a laser cutting process to minimise fabric wastage and are hand-sewn for quality.

Made with a chlorine-resistant fabric comfortable for swimming, sport and general casual wear, each playful piece in the cheeky collection celebrates the much-loved iconic Australian summer ice-creams.

“Salt water and sweet treats – the perfect memory makers!  Budgy Smugglers and Streets partnership is a beautiful Aussie day at the beach if we’ve ever seen one.  The sweetest gear you’ll wear all summer is finally here!” rejoices Streets Marketing Manager, Annie Lucchitti

“If you think of summer, you think of swimwear, ice creams and the beach, right?!  Streets and Budgy Smuggler coming together is like seeing John Farnham and Daryl Braithwaite on stage at the same time; two iconic Australians joining forces to give the people what they want.  We’re stoked with how this range represents both brands and serves as a tip of the hat to both ice cream and swimwear lovers alike,” said Budgy Smuggler General Smuggling Manager Brenden Hartmann.

“Nothing comes close to an Australian summer quite like Streets and Budgy Smuggler.  The consummate partnership, this deliciously fun collection features the iconic imagery of Paddle Pop, Bubble-O-Bill, Splice and Golden Gaytime – which have each lent themselves perfectly playful to the all-Australian Budgy Smuggler swimwear pieces,” said Asembl Managing Director, Justin Watson.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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