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Animaccord Hits the Road to China with the First Masha and the Bear CP launch

Animaccord Hits the Road to China with the First Masha and the Bear CP launch

Animaccord, the multinational licensing & media company and studio, unveils its first licensing deal for China with its animated family property Masha and the Bear. The company has recently inked the deal with Guangdong D&G Trading Limited to distribute the licensed toy collection across the country.

The debut of branded toy line that includes dolls, plush, playsets, figurines, and roleplay is scheduled for August 2020 both in offline and online retail.

Earlier this year Animaccord brought Masha and the Bear series to TV in China for the first time. CCTV 14, country’s main kids channel, released Seasons 1&2 on TV following the cartoon’s previous premiere on Xigua Video, one of the most popular media applications in China, in January 2020.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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