Select Page

Raydar Media and Mackinnon & Saunders Come Together on MixMups

Raydar Media and Mackinnon & Saunders Come Together on MixMups

Raydar Media and Mackinnon & Saunders are teaming up to produce a new pre-school, stop frame animated TV series that celebrates friendship, fun and fancy dress. The MIXMUPS, was created by Rebecca Atkinson, Founder of the viral #ToyLikeMe campaign, who felt that there was a need for more visibility of disability on screen.

This exciting new series – developed with support from the BFI’s Young Audience Content Fund – sees Pockets, Giggle and Spin transported from their Helter-Skelter home, through a Magic Box Dress-Up portal, to embark upon costume-filled, problem-solving adventures which address the day-to-day life experiences of children living with and without disability.

Atkinson’s viral #ToyLikeMe brand has helped deliver inclusivity for 150 million disabled children worldwide.  

“In MixMups I wanted to create an innovative show and brand, bursting with fun, magic and play, which would bring disability representation into the mainstream in a way which has never been done before,” says Atkinson.

Raydar Media’s Alison Rayson feels that Atkinson has assembled a team to work on the series with everyone having firsthand experience of disability. “Debbie Macdonald who is also co-writer on MixMups brought Raydar into the team and I feel very blessed that she did.  Having a son with Down Syndrome, I know firsthand that MixMups is the opposite of a “tick box” series. It is a character driven, funny show that everyone will be able to enjoy. We wanted to show that all children play differently and that this is something to embrace – MixMups encapsulates the joy of individuality and demonstrates that “there is always another way to play.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

Leave a reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This

Share this post with your friends!