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And the winners are…

And the winners are…

The winners of The B&LLAs 2022 (Brand and Lifestyle Licensing Awards) industry awards were announced yesterday afternoon (Wednesday 27 April) at a glittering event held at the Hilton Park Lane Hotel in London.

Hosted by Ed Gamble, the B&LLAs were attended by 400 retailers, licensees and brand owners who shared in the joy as the worthy winners made their way to the stage to collect their trophies. Organised by Max Publishing, Ian Hyder and Jackie Brown spoke of their delight that the event was back in its traditional spring slot and welcomed the brand licensing industry being back together.

The Max Publishing team

The guests were also treated to an appearance to the team from the Light Fund, who will be undertaking the very gruelling Channel Swim Relay in hopes of raising record-breaking funds for the industry charity. Dressed in some of the gear they will be wearing on this most challenging of challenges, including dry robes and goggles, Stephen Gould ran the audience through some of the difficulties the team will face, including spring tides, an example of the roar of the ocean and sea-sickess.

The English Channel at it’s narrowest point is 21 miles, however, with at least 3 if not 4 tidal shifts to contend with the distance swum may be nearer to 40 miles. The swim will commence in Dover and will hopefully finish up somewhere on the French coast between Calais and Boulogne. They are the No.1 slot on a Spring tide in the date window of 30th June to 3rd July 2022.

The winners of the B&LLAs 2022 are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
Jelly Belly Sneakers from Reebok

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
TGI Fridays Frozen Appetisers and Desserts from Iceland

Best Brand Licensed Health & Beauty Product or Range (sponsored by Sara Miller London)
Van Gogh Museum Sunflower Pop from Floral Street Fragrances

Best Brand Licensed Adult Apparel Product or Range (sponsored by ASPIRE by WildBrain CPLG)
Morris & Co. Apparel Collection from Next

Best Brand Licensed Gifting Product or Range (sponsored by Country Living/House Beautiful)
Joules Crafting Range from A2V

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pink Key Licensing)
V&A Reflect Series from Richard Brendon

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
RHS Collection from George@Asda

Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
National Trust Lighting Collection from Anglepoise

Best Brand Licensed Home Décor Product or Range (sponsored by Natural History Museum)
Good Housekeeping Sofa Collection from DFS

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery Consumer Products)
Tetris Tetrimino Waffle Maker from Fizz Creations

The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Eden Project Compostable Coffee Capsules from Fresh Coffee Shop


Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)

Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)

Best Supermarket of Licensed Brands (sponsored by TSBA Group)
Iceland Foods

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)


Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Dependable Solutions)
House Beautiful

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)
Laura Ashley

Best Licensed Food or Beverage Brand (sponsored by Erve Group)
The Hershey Company

Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London

Brand Licensing Ambassador of the Year (sponsored by
Adam Bass, md, Golden Goose

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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