Acamar helping kids staying at home
Acamar Films has launched a multi-territory campaign to provide fun and engaging activities for families with young children who are currently staying at home together.
‘Staying at home together… it’s a Bing thing’ kicked off this week across all Bing digital platforms ahead of the Easter period. Led by memorable moments from across all 104 episodes, Bing social channels are encouraging audiences to share their experiences of the joyful and messy realities of preschool life at home – creating highly relatable conversation amongst Bing’s ever-growing global audience.
Interactive Facebook parties (‘Team Bing Play Times’) have also been initiated across Bing’s UK, Italian, Spanish and Polish Facebook pages. On designated days, Team Bing will be sharing hourly videos – based on episodic games from the series – encouraging Bingsters and their grown-ups to join the fun with games like Musical Statues and Hide & Seek. Those taking part will be encouraged to share their photos and videos, and to download a certificate from bingbunny.com once the games are over.
In addition, Bing Facebook pages will be highlighting a new Bing activity sheet every day – providing families with ideas to get busy and creative together during the stay-at-home period. A huge selection of free downloadable activity sheets has already been made available at bingbunny.com/activities; from making fruit cones with Bing and fruit smoothies with Flop, to colouring sheets of much-loved characters.
The popular Bing app, ‘Bing: Watch, Play, Learn’, is also playing a role in the ‘Staying at Home Together’ initiative – offering users an increased number of interactive learning games for free, for a limited time. Bingsters can use their imagination to help Bing get dressed, help Bing find items in Padget’s shop, get creative with a Bing-themed drawing canvas and more. ‘Bing: Watch, Play, Learn’ is completely safe and ad-free and available to download in the UK from the App Store, Google Play and Amazon Appstore.
“Responsibility to our audience will always be our first priority,” said Jodie Morris, Executive Director, Content & Audiences at Acamar Films. “This is a uniquely challenging time for Bingsters and the grown-ups in their lives, and we want to support them as best we can by offering free additional games and activities that can be enjoyed, alongside our episodes, while staying at home together.”
Bing continues to be available via CBeebies in the UK and many other key broadcasters across Europe. Bing’s stories can also be enjoyed through YouTube Kids, Amazon Prime, eBooks and the Bing’s Splashy Story Audio Book, narrated by BAFTA-nominated actor Anne-Marie Duff.