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WP Brands to Represent Boat Rocker Studio’s Love Monster

WP Brands to Represent Boat Rocker Studio’s Love Monster

Boat Rocker Studio has appointed brand marketing and licensing agency, WP Brands, to represent the much-loved pre-school series Love Monster in Australia and New Zealand. 

Love Monster, a quirky, 2D animated 54 x 7’ preschool series which shares little life learnings from a unique monster with a huge heart, is based on the bestselling pre-school books by Rachel Bright, published by HarperCollins Children’s Books. The show is a ground-breaking collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company UYoung. Lovable hairy hero, Love Monster, searches for the right thing to do in a world in which he is one of a kind. Full of heart and helping pre-schoolers understand different emotions, Love Monster showcases the importance of kindness, empathy, connection and instinct.

“Love Monster is a fun and exciting brand that holds many opportunities in the Australian / New Zealand markets. The series reminds its viewers of the importance of being kind, respectful and empathetic towards our peers, something that is important in today’s society. We are delighted to be working with Boat Rocker on the show and look forward to a successful relationship,” Managing Director WP Brands, Lim Mi-Kyoung commented.

“With more than 25 years’ experience WP Brands were the ideal choice to represent our beloved Love Monster. The series is already proving a big hit in the UK and we are sure our Australian and New Zealand friends will take it to their hearts too. We look forward to working with WP to maximise its franchise success,” added Kate Schlomann, Executive Vice President of Brand Management and Content Marketing, Boat Rocker Studios.

Love Monster first aired in Australia on ABC in January and will soon launch on TVNZ in New Zealand. The adorable toy line from Golden Bear, which includes plush, plastic and role play items, will be distributed in the territory by Jasnor, from Spring 2021.

WP Brands (formerly Wild Pumpkin) is a brand marketing and licensing agency based in Melbourne covering Australia and New Zealand. With over 25 years’ experience they are experts in the field, partnering with and managing some of the world’s largest consumer product brands and licences across all types of entertainment and lifestyle properties. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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