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Groovy Chick Organic Launches on ASOS

Groovy Chick Organic Launches on ASOS

Bang on The Door’s Groovy Chick Organic has hit the screens on ASOS.

A range of 100% Organic Cotton T-shirts launched on ASOS this week, with Organic Cotton Hoodies and Organic Cotton Sweatshirts to follow in the range.

Karen Duncan, Director at Bang on The Door said: ”In recognising the Climate Emergency we felt that Groovy Chick should be associated with responsible product and using Organic Cotton was a good starting point in the apparel sector.”

Daisy Street are the licensee supplying ASOS.

Andrew Levy, Licensing for Bang on The Door adds: “Not only have we insisted on Organic product, but we have reduced packaging by using a sticker in the product pack. Early sale indications are extremely positive, with one line selling out within hours and Groovy Chick trending on Twitter- demonstrating the enduring appeal of Bang on the Door’s Groovy Chick and that she has a new generation of fans.”

At the time of going to press, one of the lines has sold out within hours and Groovy Chick is trending on Twitter UK.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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