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WildBrain Partners with Samsung TV Plus

WildBrain Partners with Samsung TV Plus

WildBrain extends its position in kids’ FAST channels through an expanded partnership with Samsung TV Plus. WildBrain has launched new channels on Samsung’s FAST platform in Australia and New Zealand for Teletubbies, Strawberry Shortcake, Caillou and Sonic, with Super Mario coming July 3.

Additionally, 27 new channels for WildBrain properties are planned to launch on Samsung TV Plus in multiple international territories later this year. Amongst the channels launching, those coming to Samsung TV Plus in Europe include Strawberry Shortcake (UK) and Sonic (UK, Italy), while in Latin America (Brazil, Mexico), Samsung TV Plus will be the home for dedicated Teletubbies and Strawberry Shortcake FAST channels.

These new channels will add to the 29 channels already on Samsung TV Plus across the U.S. and Canada, UK, France, Germany, Spain and Italy, nearly doubling the number of WildBrain channels on the platform while expanding WildBrain’s FAST audiences in new territories.

With more than 100 FAST (free ad-supported television) channels now launched across multiple platforms worldwide and more on the way, WildBrain is the the world’s leading expert in harnessing FAST for kids’ content as part of an omni-platform audience engagement strategy to grow brands and reach fans wherever they’re watching.

Lara Ilie, VP, AVOD and FAST at WildBrain, said: “FAST is a cutting-edge and strategic opportunity for IP owners to engage their fans wherever they’re watching, with ‘always on’ channels serving up dedicated, 24-7 streams of content in a curated kid-safe environment. We’re delighted to extend our position as the leader in the FAST space for kids’ brands through this expansion of our partnership with Samsung TV Plus.”

Since launching its FAST strategy, WildBrain has driven growth on its channels to 7.5 billion minutes watched in 2023, up from 502 million in 2019. WildBrain operates FAST channels for more than 20 brands, including Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Slugterra, Sonic, Super Mario and more. Additionally, WildBrain Media Solutions offers digital advertising across this FAST portfolio, working with many advertisers and brands to reach kids and family audiences. WildBrain offers partners the expertise, operational infrastructure and insights needed to operate in this ever-expanding FAST and non-YouTube AVOD ecosystem.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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