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WildBrain Appoints Merchantwise for Aus and NZ

WildBrain Appoints Merchantwise for Aus and NZ

Australia’s Merchantwise has been appointed as the Australian and New Zealand sub-agent for WildBrain’s impressive portfolio of brands, it is announced.

WildBrain, a global leader in kids’ and family entertainment, is home to some of the world’s most loved brands, including Teletubbies, Inspector Gadget, Chip and Potato, Strawberry Shortcake and In the Night Garden. 

Merchantwise will work closely with WildBrain’s leading licensing agency, WildBrain CPLG, to capitalise on exciting licensing partnerships across Australia and New Zealand to further build upon each brand’s unique profile and presence in Australia.

Licensing opportunities will be sought and secured with  partners across a variety of categories, including apparel, collectibles, homewares and promotions.

“We are beyond thrilled to be representing WildBrain’s incredible portfolio across Australia and New Zealand.  Known the world over for iconic brands like Strawberry Shortcake, Teletubbies, In the Night Garden and Inspector Gadget, WildBrain truly is home to some of the most loved kids and family properties.  We can’t wait to create and develop strategic licensing partnerships in the two markets,” said Merchantwise’s Managing Director, Kerryn McCormack.

Maarten Weck, EVP & MD, WildBrain CPLG added, “Merchantwise’s expertise and knowledge in these regions makes them an ideal partner for us to continue to grow the presence of our beloved WildBrain brands. There is significant opportunity to connect with both new and existing fans across our portfolio and we’re looking forward to building impactful consumer products partnerships”.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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