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The Beatles Teddy bear by Steiff         

The Beatles Teddy bear by Steiff         

V.I.P. Entertainment & Merchandising, Apple Corps Ltd. and Carolyn Mickler Ltd. announce a worldwide deal 
with Margarete Steiff GmbH.

Steiff, the world-renowned inventor of the Teddy bear and manufacturer of other soft toys launches in 
July a limited edition of 3.000 Beatles Teddy bears. Embroidered onto the Teddy’s arm is “Love Me Do”, 
the first single released by “The Beatles” in late 1962. The first in a series of bears paying tribute to the 
most influential rock band of all times.

Steiff is a another market leader capitalizing The Beatles popularity to reach new target groups, just like 
before Lego, Montblanc, Mattel, Hohner or Bravado.

But as V.I.P.’s Michael A. Lou points out, “also many smaller companies have realized what valuable benefits 
a license can bring”.
V.I.P.’s newest addition to its portfolio is Pinkfong, the social media phenomenon with over 32 billion (!) views 

by the “Baby Shark” creator.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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