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True and the Rainbow Kingdom Hits a Billion Views

True and the Rainbow Kingdom Hits a Billion Views

Guru Studio has announced its hit preschool series True and the Rainbow Kingdom has crossed a billion views and over a million subscribers on YouTube

In addition to the highly successful English language channel, to support the growth of the TRUE brand internationally, the company recently launched over fifteen multi-language channels including: Spanish, Portuguese, Arabic, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Mandarin, Norwegian, Polish, Russian, Swedish, and Turkish. Within the first six months, the Portuguese and Spanish channels surpassed nearly three-hundred thousand subscribers!

TRUE on YouTube has surpassed the incredible milestone of 1 billion views with regular content releasing each week including clips, songs, activities, and unique multi-language content for the show’s growing worldwide audience.

True and the Rainbow Kingdom has very quickly built a massive global fanbase with four seasons currently streaming on Netflix worldwide. The show is also a top performer on major linear networks including CBC Kids in Canada, Tiny Pop in the UK, Gloob in Brazil, and Clan TV in Spain. 

A full range of toys recently launched in the US, Canada and select international markets such as Israel, the Philippines, and Australia. More territories, including the UK, are scheduled to launch later this year. Fans of the massively popular show can visit the brand’s dedicated Amazon Brand Store for the growing list of officially licensed products including toys (United Smile), books (Chouette Publishing), activity books (Bendon), costumes (Spirit Halloween,, Studio Halloween), homewares (Jay Franco), music (Warner Music Group), apparel, and more.

In the UK, licensing agency bRAND-WARD has been handling licensing and merchandising bringing on an impressive number of top licensees including Fashion UKAykroydsRoy LoweImagine8, and Smiffys.
True and the Rainbow Kingdom is produced by Guru Studio (credits: PAW Patrol, Pikwik Pack, Big Blue, Justin Time and most recently Mecha Builders, the Sesame Street animated spin-off now streaming on HBO Max) based on the artwork of FriendsWithYou, and is Executive Produced by world-renowned artist Pharrell Williams

In addition to its explosive growth on YouTube, TRUE’s GIPHY page now boasts over 4 billion views. The series was also nominated for a 2020 Daytime Emmy Award for Outstanding Directing for a Preschool Animated Program.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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