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TIKTOK’S WEWEARCUTE PARTNERS WITH JAY FRANCO & CULTURE FLY

TIKTOK’S WEWEARCUTE PARTNERS WITH JAY FRANCO & CULTURE FLY

WeWearCute, TikTok’s leading product content creator with more than 8.8 million followers and over 300 million monthly views, continue to grow their portfolio of licensees inking agreements with Jay Franco for bedding and home décor and CultureFly for subscription boxes. This follows their recent deals with Spin Master for Activities, Arts & Crafts, and Stationery, Mad Engine for Apparel and Accessories, and Taste Beauty for Health and Beauty Products. The agreements were brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

Sisters Emma and Ashley have established WeWearCute as the go to TikTok channel for millions of tween girls that share their love of all things fashion, style, crafts, toys and pranks. Much of their success and huge fan base is driven by unique content on TikTok.  Now WeWearCute have extended their reach to their rapidly growing YouTube and Instagram channels.  Leading media agencies have noted that WeWearCute has the “highest true audience reach on TikTok outside of celebrities”.  

“Whether gaming, watching or interacting, it’s all happening online. Ashley and Emma understand this connection point. They meet their fans where they are with precision whilst consistently giving them the content they crave. Our design team is bringing their product vision to life with trend driven looks that are authentic to their creative lifestyle brand.” – Elisha Gordon/ VP of Licensing, Jay Franco.

Emma and Ashley are working closely with Jay Franco and Culture Fly to design collections of bedding, home décor and a range of products for their subscription boxes scheduled to ship in Spring 2021.   WeWearCute will showcase their growing collections of fashion, beauty, home and more to their millions of TikTok followers and on YouTube and Instagram posts with links to strategic retail partners.

“We’re excited to partner with Ashley and Emma for CultureFly subscription boxes because it allows them to connect to their fans in such a unique way,” said CultureFly Senior Vice President Milin Shah. “With WeWearCute’s fun style and approach, they are able to resonate with their fans through their videos. We can’t wait to bring WeWearCute into the homes of fans to share their fun style.”

About Jay Franco

Jay Franco has been a market leader importer of licensed home furnishings, including bedding, bath, beach and room décor accessories for over 60 years, providing customers around the world with the latest textile innovations. Their mission is to lead the bedding, bath, and beach industries in trend-right designs and quality products at competitive prices. The WeWearCute licensed range will join a roster of top brands such as Disney, Marvel. Star Wars, and Nickelodeon. 

About CultureFly

CultureFly LLC., is a leading subscription box company specializing in pop culture apparel, accessories, collectibles and more. It has created unique boxes for popular brands including Pusheen Box, The Nick Box, The JoJo Siwa Box, Supernatural Box, The Office Box, The Friends Box, Strange Planet Box. CultureFly also creates accessories and apparel with worldwide leading brands including Nintendo, Star Wars, NBC Universal. For more information, please visit www.culturefly.com.

About The Joester Loria Group

The Joester Loria Group, http://www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing a number of the world’s leading brands including McDonald’s; Pepsi-Cola NA; Frito-Lay’s Cheetos and Doritos brands; Constellation Brands Beer portfolio including Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; Entenmann’s baked goods; Jack Link’s meat snacks; 1-800-Flowers portfolio including Harry & David and Moose Munch; TikTok influencers WeWearCute; and children’s literary and entertainments properties including The World of Eric Carle™ featuring The Very Hungry Caterpillar; Miffy; and Rainbow’s 44 Cats. 

About TTPM Influencer Talent Management

TTPM Influencer Talent Management is a division of TTPM, the leading online content creators and product reviews of Toy, Baby, and Pet Gear. Our expertise in the kids’ space and digital content has led to partnering with some of the largest influencers in the digital space. Leading influencer clients include WeWearCute, The Stauffer Family, Hevesh5, FamilyFunPack, JustJordan33, and Steel Kids.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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