The emoji company & Alcove Brands enter the health and nutrition space
Health and wellness expert, Alcove Brands LLC has introduced the universal lifestyle brand, emoji® – The Iconic Brand, to the world of nutrition through the creation of turn-key vitamins and supplements for all ages. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent.
The new HEARTY™ wellness collection will include a variety of expressive emoji® brand–shaped vitamins and specialty supplements which were crafted for the mind and body.
The debut of their HEARTY™ x emoji® line will include: all natural sleep-aids (“Snore-More™”); focus-boosting vitamins and minerals for mood support (“Pick-Me-Up™”); an all-natural, patented product to support brain function (“Mind-Full™”); and a premium booster created to naturally enhance immune function (“Anti-Baddies™”). The line will be available on August 1st, 2023 direct-to-consumer via Amazon.com, directly on the HEARTY™ ecommerce site (TheHeartyCo.com), and Q1 2024 at retailers nationwide.
“Alcove Brands leadership has proven time and again to understand consumer health and wellness needs, and in bringing their debut emoji® branded products to market, has partnered with gold-standard manufacturers in the nutraceutical, pharmaceutical and animal health and nutrition industry. We are thrilled to team up to bring the emoji® brandDNA to life with a range of products to add a little fun to the wellness aisle and the everyday lives of consumers.” said Marco Hüsges, CEO and Founder, the emoji company.
“We are honored to partner with such an iconic brand. Combined with our expertise in the healthcare industry, we are excited to provide consumers with a fresh new perspective on wellness and nutrition,” exclaimed Sol Samet, CEO Alcove Brands – USA