The Comfy Announces New Program with Collegiate Licensing Agency CLC
Cozy Comfort Company LLC has announced a new program with CLC, the nation’s leading collegiate trademark licensing company, to showcase top collegiate brands on The Comfy, the hit wearable blanket, starting fall 2021.
Just in time for the sports season, fans of The Comfy will be able to search for their favorite college team in The Comfy® OriginalTM Quarter-Zip. Now fans can cheer on their team from home, in the stadium, or stay cozy while tailgating.
Expanding into college sports has been a long-held dream for Brian and Michael Speciale, who invented the original wearable blanket and the entire category in 2017. “We’re thrilled to launch this fall with CLC because they represent a majority of top collegiate brands and are very discerning in how they choose their partners. We know The Comfy College range will be a great addition to The Comfy line-up, and our customers will be ecstatic as they get to represent their favorite college with pride,” said Brian Speciale.
The Comfy got its start as a pitch on ABC’s Shark Tank in November 2017, catching the interest and backing of veteran shark Barbara Corcoran. Today The Comfy is the leader in the category it created on Amazon, has tens of thousands of 5-star reviews, and is sold in 100 countries. In the USA alone, The Comfy is available in over 5,000 retail doors and is beloved by millions of happy customers.
The Comfy worked with The Brand Liaison closely to facilitate this partnership. The Comfy and The Brand Liaison look forward to working together on other partnerships in this space and with key entertainment brands.