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The Brand Liaison to Represent Wynnie Bynnie 

The Brand Liaison to Represent Wynnie Bynnie 

Single mom-preneur Hailee Chapman and her 4-year-old CEO Wynnie announce the appointment of The Brand Liaison to represent their unique children’s hair care brand, Wynnie Bynnie®. This innovative brand has already begun revolutionizing children’s HBA market with innovative products and a unique multi-tiered licensing approach.  

“We are thrilled to be working with the Wynnie Bynnie brand.” Stated Steven Heller, founder of The Brand Liaison. “The adorable art and innovative products are the brand pillars of this emerging brand, that is already making an impact in the children’s hair care and beauty marketplace.” 

As part of the initial launch, Wynnie Bynnie beauty products are now carried at Walmart 800 Walmart doors and the company has now secured a licensing partnership with leading manufacturer BHM Beauty Company, to spur exponential growth.  BHM brings over 20 years of experience in manufacturing and distributing beauty and cosmetic products. 

Central to the brand narrative is the lovable cast of characters from ‘Wynnie & The Bynnie Bounce Crew,’ each with unique hairstyles. They don’t just inspire children to embrace their natural selves and express their authenticity boldly. They empower them to do so, promoting the values of uniqueness, individuality, and self-expression and instilling a sense of pride in their hair. Wynnie is one of the youngest CEOs in America, and her goal is to spread positivity and inspiration throughout the African-American community one curl at a time.

“Wynnie Bynnie, a trailblazing brand with a rich heritage spanning three generations of Black ownership, is more than just about hair care. It stands as a beacon of diversity and inclusion in children’s retail, inspiring us all,” said Vice President of Licensing Katey Gabrielson.

This exciting new children’s brand aims to build a best-in-class family of licensees across all kid’s product categories. The goal is to create high-quality products every parent can afford.  “Specializing in hair products tailored for kids with curly, wavy, and kinky hair textures, Wynnie Bynnie not only provides essential care solutions but also fosters a sense of pride and confidence in children’s individuality,” said Hailee Chapman, Founder of Wynnie Bynnie.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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