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Tf1 Shares Latest News

Tf1 Shares Latest News
The team has announced its latest news: a series of successes for Koh-Lanta, full marks for the new episodes of Miraculous, a birthday celebration for the Smurfs and Barbapapa‘s arrival on Rai in Italy.

There was record-breaking success for the new TV movie event “Miraculous World: Shanghai, the la Légende de Ladydragon“, which achieved an audience score of 64% among children aged 4 to 10. Over 1.6 million viewers aged 4 and over in cumulative audience tuned in.

It was a big hit on social media, with the hashtag #MiraculousWorld ranking no.2 in the Top Tweets on the weekend of April 4th 2021 during the broadcast of this special TV movie!

On Sunday April 11th, the launch of the new season 4 on TFOU achieved a double all-time audience record with:
– 47.7% of children aged 4 to 10 
– 25.9% of WPDM<50*

These are the best performances for the series since it launched in November 2015 (excluding the TV event “Miraculous World: Shanghai, La Légende de Ladydragon”).

In other good news, a new licensee is joining the Miraculous adventure –  Textiss – with a children’s underwear collection Free Gun x Miraculous and a private label range. The release is scheduled for 2022.

Smurfette celebrated her 55th birthday on April 7th – and she hasn’t aged a bit! This provided an opportunity for a happening sequence on April 14th in the programme “Les 12 Coups de midi” in which Smurfette blew out her candles with Jean-Luc Reichmann. This is one birthday she’ll remember, as she shared it with 3.6 million viewers!*

In terms of products, Ocean Terre Biotechnologie Group is joining the Smurfs family and will launch a brand new collection of made-in-France Beauty and Hygiene products this summer to see life through blue-tinted glasses! These include a Papa Smurf lipstick, Smurfette hand cream, shampoo and solid soap – everything you need to transform your bathroom, with natural, effective and minimalist formulas including only the essential. 

The Smurfs return on May 9th at 8.15 am for a brand new series on TFOU on TF1.

Barbapapa are back in bookshops from April 29th with a brand-new and prestigious collaboration with the Louvre Museum!

As part of the brand’s 50th anniversary, Les Livres du Dragon d’Or are publishing a brand new Barbapapa story in partnership with the famous museum. 

Entirely created and invented by Alice and Thomas Taylor, this book lovingly looks at a key theme of the Barbapapa universe: learning about art.

The initiative was orchestrated in collaboration with TF1 Licences, the brand’s agent, and the Réunion des Musées Nationaux – Grand Palais. 

Since April 12th, the legendary series has been shown in Italy on RAI Yoyo. Its arrival confirms the success and expansion of the Barbapapa brand internationally! 

Salani, the long-time publisher, and the Giochi Preziosi toy manufacturer are accompanying this transalpine launch with a complete range of related products, including Preziosi Food (chocolate), Dynit (plasticine, magic sand, etc.), Petit Jour (gifts) and Wagram Music (vinyl).

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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