Sutikki Assembles Brand Strategists and Specialists to Support Global Expansion
Children’s entertainment company, Sutikki has announced new partnerships with Kids Industries, the only full-service marketing agency that specialises in the family market, next-generation brand licensing agency, The Point.1888 and media strategists and curators, Rock Hill Media Ventures.
“We’re thrilled to have this global network of industry visionaries as partners in Sutikki’s new phase of growth and innovation,” said Hannah Mungo, CEO, Sutikki. “Each agency has experience in building, innovating and executing new tactics for brand connectivity and engagement.”
Sutikki has enlisted UK-based Kids Industries who will partner with them in developing a global brand strategy for their IP. Kids Industries’ clients include BBC Worldwide, ViacomCBS, Universal Studios, McDonald’s, Kellogg’s, and The Walt Disney Company. It recently executed campaigns for Marvel, Star Wars, SpongeBob SquarePants, Paw Patrol and Teenage Mutant Ninja Turtles.
“We’re the only full-service agency on the planet specialising in the family space, where we’ve been connecting human emotions with market intelligence to make brands stronger for over 20 years,” said Kids Industries co-founder and CEO, Gary Pope. “We can’t wait to bring our expertise and insights to the table to facilitate brand strategies, which will be designed to ensure maximum exposure and a 360 approach to the brand build.”
The Point.1888 will also work with Sutikki in the UK market. Its team of professionals bring extensive industry experience and have previously worked with major household brands such as The Gruffulo, Star Wars, L.O.L. Surprise!, Marvel, Clangers, Mr Men, Noddy, and Sesame Street and currently manage CoComelon, Blippi, My Magic Pet Morphle, Tom Gates, Percy The Park Keeper and so have a wealth of knowledge within the pre-school space.
“We’re excited to join Sutikki in this pivotal moment of transformation and provide insight and guidance on its consumer products programmes,” stated Will Stewart, founder and managing director at The Point.1888. “Sutikki’s IP connects with children by capturing their attention and developing their imagination and it’s our job to turn that creativity into lucrative licensing opportunities. We’re really looking forward to partnering with Sutikki to ensure commercial success across the UK.”
Keith Dawkins, Rock Hill Media Ventures founder and former Nickelodeon executive, has been appointed as a strategic consultant for the US market. He brings his expertise of content strategy, distribution, and development within the kids space. Rock Hill has strategic partnerships with the National Basketball Players Association, Oscar and Emmy award-winning media company, Believe Entertainment, and Los Angeles based content accelerator, Sameer Gardezi’s, Break the Room.
“I am excited to have Rock Hill Media Ventures partner with Sutikki in expanding its global kids’ footprint,” said Dawkins. “I look forward to bringing my expertise in the kids market to best support in road mapping the US expansion for Sutikki.”