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Sustainable SpongeBob Collection Announced

Sustainable SpongeBob Collection Announced

ViacomCBS Consumer Products (VCP) and Swiss streetwear brand Franky Spade announced the launch of a limited edition SpongeBob SquarePants streetwear collection made of natural and sustainable materials.
 
Produced with carefully sourced heavy cotton, this unique SpongeBob SquarePants collection offers a broad range of T-shirts and sweatshirts featuring the globally loved protagonist of Bikini Bottom.
 
“At ViacomCBS we strive to create unique and quality products that bring our brands closer to fans. With Franky Spade’s attention to high quality, socially responsible production and great design, we knew they were the perfect partner,” says Felix Ruoff, VP Consumer Products North Eastern Europe. “We’re really excited to offer these cool and sustainable products to fans worldwide and we look forward to extending our partnership with Franky Spade to more of our iconic properties.”
 
“SpongeBob SquarePants has so many fans all over the world and we’re one of them ourselves. The market already offers a lot of great apparel for kids, so we wanted to create the first “Limited Edition” collection for adults,” says Benno Stäheli, Chief Marketing Officer at FRANKY SPADE AG. “The iconic design makes this collection very unique, offering eternal SpongeBob SquarePants fans their personal SpongeBob revival and allow them to make a statement at the same time.”
 
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About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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