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There has been a raft of news from Smiley this week!

Karl Lagerfeld has launched a capsule collection with SmileyWorld including coats, shirts, hoodies, bags etc for both men and women. This collaboration marks the union of two icons, flawlessly encapsulated in a collection of stunning designs that have a playful, tongue-in-cheek approach.

Joshua Sanders has launched a new capsule collection with Smiley including a genderless collection of knitwear, jersey and jackets with a relax fit, aiming to bring the fun back to everyone.

Zara Kids, with more than 2,000 stores around the world, has launched a Happy Collection in collaboration with SmileyWorld including hoodies, T-shirts, pants, shorts etc.

Zara, with more than 2,000 stores globally, has released a series of womenswear collaborated with Smiley including T-shirsts and hoodies.

German publisher Oetinger has launched a range of SmileyWorld books through their Migo imprint. With a focus on EQ and positivity, titles include friendship, puzzle and activity books for kids.

Neutrogena has launched a number of anti-ageing focused products with SmileyWorld – its Ultra Sheer® Dry Touch Face Lotion SPF50+, Healthy Skin® Anti-Wrinkle Cream Night and Rapid Wrinkle Repair Moisturizer Night. Available now on JD, Tmall, etc. in mainland China.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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