There has been a raft of news from Smiley this week!
Karl Lagerfeld has launched a capsule collection with SmileyWorld including coats, shirts, hoodies, bags etc for both men and women. This collaboration marks the union of two icons, flawlessly encapsulated in a collection of stunning designs that have a playful, tongue-in-cheek approach.
Joshua Sanders has launched a new capsule collection with Smiley including a genderless collection of knitwear, jersey and jackets with a relax fit, aiming to bring the fun back to everyone.
Zara Kids, with more than 2,000 stores around the world, has launched a Happy Collection in collaboration with SmileyWorld including hoodies, T-shirts, pants, shorts etc.
Zara, with more than 2,000 stores globally, has released a series of womenswear collaborated with Smiley including T-shirsts and hoodies.
German publisher Oetinger has launched a range of SmileyWorld books through their Migo imprint. With a focus on EQ and positivity, titles include friendship, puzzle and activity books for kids.
Neutrogena has launched a number of anti-ageing focused products with SmileyWorld – its Ultra Sheer® Dry Touch Face Lotion SPF50+, Healthy Skin® Anti-Wrinkle Cream Night and Rapid Wrinkle Repair Moisturizer Night. Available now on JD, Tmall, etc. in mainland China.