SKULLCANDY TURNS UP THE VOLUME WITH BEANSTALK
The original lifestyle audio brand, Skullcandy, has selected global brand extension licensing agency, Beanstalk, to extend its brand into product categories that unleash the power of expression, including audio equipment, consumer electronics, sporting and outdoor goods and accessories, apparel and accessories, collaborations and experiences.
Born in 2003 on a chairlift in Park City, Utah, Skullcandy has become the #1 selling brand in Stereo Headphones1 and True Wireless Earbuds2. Skullcandy’s mission is to unleash the power of music for all, with a vision to be the #1 brand for the youthful and adventurous consumer. The Skullcandy licensing program will encourage both existing and new fans to tune into their own Skullcandy lifestyle and express their individual personalities. Beanstalk will leverage the distinct aesthetic of the Skullcandy brand to further extend its unique voice, style and purpose from audio to lifestyle.
Allison Ames, President and CEO of Beanstalk, said, “We are truly excited to be partnering with an adventurous and inclusive brand as Skullcandy. It has all of the right ingredients for successful brand extensions. It’s accessible and doing great things in the tech space. It’s diverse and progressive. It understands its audience and in a sea of sameness, Skullcandy stands out from the crowd. This provides us with a wonderful opportunity to create a licensing program that speaks to Skullcandy’s fans’ lifestyles, interests and values.”
Jessica Klodnicki, Chief Marketing Officer at Skullcandy, shared, “We know our fans are looking to engage more deeply with our brand across more categories of product. We are thrilled to partner with Beanstalk to help us explore and extend into new lines of business that will further illustrate the Skullcandy brand.”