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The ideal market entry point: national pavilions at the Spielwarenmesse

The ideal market entry point: national pavilions at the Spielwarenmesse

At the upcoming Spielwarenmesse, there will be 13 nations in various halls

Ukraine will be present for the second year in a row.

The International Pavilions at the Spielwarenmesse are the full-service package for new attendees and experienced exhibitors at the fair. They offer participants the opportunity to present their businesses and products in a compact way at the world’s leading fair for the toy sector. A total of 13 countries will be on display at different stands from 30 January to 3 February 2024 at the Nuremberg exhibition centre.

Ukraine flies the flag again

The pavilions have a long tradition. Many countries have been represented for a number of years with a shared stand at the Spielwarenmesse. In total, over 250 businesses will be presenting themselves over a total area of some 4600 m². The Best of China pavilion has the highest proportion of these, followed by Hong Kong and the United Kingdom. Ukraine is on the programme for the second year in a row.

Overview of participating countries

AustraliaHall 12.0
ChinaHall 11.0
FranceHall 12.0
GeorgiaHall 3
Hong KongHalls 12.0 and 4A
IndiaHall 11.0
JapanHall 6
SpainFoyer NCC West
TaiwanHall 11.0
ThailandHall 11.0
UKHall 12.0
UkraineHall 3
USAHall 12.0

Support and the usual services

Those taking part in the national pavilions receive skilled support for their appearance from the Spielwarenmesse team. The all-inclusive package includes a prepared stand with all basic equipment and extends from initial planning all the way through to on-site support. The pavilions thus represent the ideal framework for a market entry or for expanding pre-existing business relationships.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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