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Rubies joins the CoComelon Family for dress up across EMEA

Rubies joins the CoComelon Family for dress up across EMEA

Just weeks after revealing 66 new licensee partners across EMEA, the brand licensing programme for Moonbug Entertainment’s leading IP CoComelon has signed with the world’s largest costume designer, manufacturer and distributor Rubies. 

Aimed at children aged one to four, CoComelon teaches children about everyday activities and chores with enthusiasm the whole family can enjoy. Kids are encouraged to sing and dance along with Baby JJ and his siblings as they learn letters, numbers, animal sounds, colours and more.

Brought on board by The Point.1888 to create a range of dress-up products for CoComelon across EMEA, Rubies is a perfect fit for the brand because of its creative designs, distribution expertise, and highly trusted reputation across the industry. Founded in 1950 in New York as a store selling comics and novelty items and has since expanded operations becoming a global brand. Rubies has established long-term partnerships with other market leaders in TV, film and entertainment including Disney, DC and Marvel. 

Commenting on the news, Olivia Wiggett, Associate Commercial Manager at The Point.1888 said, “Our brand licensing programme with CoComelon has exceeded our expectations and we’ve been thrilled with the interest we’ve received from retailers and licensees alike, all eager to get on board. After a few discussions with Rubies, it was a no-brainer that it should take the costume license, given its proven track record of successfully delivering costumes for a wide range of licensors and exciting retail plans.”

Adam Steel, International Licensing at Moonbug said “We’re delighted to welcome Rubies to the Moonbug family. Our fans frequently request this product category, and we cannot think of a better partner to deliver fantastic CoComelon dress up across EMEA.”

Mike O’Connell, Managing Director of Rubies UK also commented, “CoCoMelon’s impact on pop culture is simply unprecedented, from its stratospheric rise on YouTube to its impressive streaming service rankings. We are proud to be able to bring this much-loved brand to life and add yet another extremely successful license to our already mammoth portfolio. We understand the responsibility we play in young children’s lives as the market leader for fancy-dress and dress-up and we want to continue to positively influence our youngest audience with inspirational role models and CoComelon is the embodiment of this.”

The costumes are currently in early stages of development and will be available in 2022 across EMEA.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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