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Sixteen South Signs with Bulldog

Sixteen South Signs with Bulldog

BAFTA-winning and EMMY nominated children’s television producer Sixteen South today announced that it has signed Bulldog Licensing as its global licensing agency for Odo, the heart-warming and comic new preschool series which is due to premiere on Channel 5’s Milkshake! this summer and KiKA later this year.  

One of the leading licensing agencies in Europe, Bulldog has an enviable track record in developing consumer products programmes for both domestic and international markets. 

Believing that there’s absolutely nothing that he can’t do, Odo is the littlest owl at the Forest Camp who is determined to prove that despite his size, he is every bit as capable as all the bigger birds.  The series aims to teach young children self-efficacy and to believe in themselves to help combat the troubling rise in anxiety and depression levels in today’s children. Comedic and warm, with gender neutral appeal, the stories also deal with important themes such as immigration, racism, respect for others, and show kids how to deal with setbacks in a meaningful way while fostering the development of social skills.

Colin Williams, Creative Director of Sixteen South, said: “We’ve always been big fans of Bulldog and are delighted they are taking Odo under their wing to manage our global consumer products programme. With their outstanding reputation we know that Odo couldn’t be in better hands. We have had an amazing response to the series from broadcasters from the US to  Australia , Canada and all across Europe, with strong presales already, and we’re sure that Bulldog will soon have licensees flocking to get on board.”

Rob Corney, Group Managing Director, Bulldog Licensing, said: “We were completely enchanted by Odo – it’s warm-hearted and funny with a really important message. We’re really excited to be working together with such a talented studio as Sixteen South to help it take flight around the world. It’s full of wonderful, endearing characters which we can already imagine enhancing a whole range of consumer product and experiences. Watch Odo fly!” 

Aimed at kids aged 3-5, Odo is designed to teach young children to believe in themselves to help combat the alarming rise in anxiety and depression levels in today’s children. Funny, charming and heartfelt, Odo works on multiple levels to provide a humorous experience brimming with important life lessons for kids which parents will love to watch too. The animation lends itself perfectly to a full cross-category programme of licensed products. From toys and games to apparel, accessories, publishing, home and stationery, Bulldog will be partnering with leading players in the licensing world everywhere.

Odo is a 52 x 7 hand drawn 2.5d animation produced by Sixteen South and Warsaw-based 2D animation studio Letko with funding provided by the UK government funded Young Audiences Content Fund (YACF), which is managed by the BFI, NI Screen and the Polish Film Institute. The Exec Producers are Colin Williams for Sixteen South, Jakub Karwowski for Letko, Sebastian Debertin for KiKA and Louise Bucknole for Milkshake! The Educational Consultant is psychologist Dr Natascha N. Crandall, Ph.D.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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