Riki Group’s The Fixies open the Russian Pavilion at Expo 2020 in Dubai
The Fixies were chosen as mascots of the Russian Pavilion at the World Exhibition “Expo-2020”. This happened for the first time to the characters of the already existing animation brand and testifies to their recognition as experts in the field of scientific and technical knowledge.
“EXPO-2020” exhibition will be held in Dubai (UAE) from October 1, 2021 to March 31, 2022 and will be one of the largest in history. The theme of the World Exhibition is “Connecting Minds, Creating the Future”.
The mascots of the Russian Pavilion – Fixies – will greet guests and acquaint them with the exposition on digital surfaces as screen assistants. Visitors will be able to take an AR photo or make a short video with the characters of the popular animated series in the official mobile application of the Russian Pavilion UExpo 2020 Russia. Moreover, a cafe for children, created based on the series “The Fixies”, designed specifically for the world exhibition, will open within the Pavilion. The interior of “Fixie Cafe” corresponds to the style of the project and is decorated with neon signs with the characters. The menu of the cafe is also stylized as an animated series.Visitors to the pavilion will be able to take pictures with the characters and purchase merchandise throughout the exhibition.
For the first time, Russia presents not only the achievements of technical and scientific progress, but also the classical arts. Young artists from Russia will perform musical hits from the “Fixies” and “Kikoriki” on the main stage of EXPO in Dubai. The Riki Group in partnership with the KID’s Republic are holding a children’s festival as part of the EXPO World Exhibition in Dubai. The show will take place on October the 20th on the main stage.