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Burger King Partners with Crayola

Burger King Partners with Crayola

Beginning the week of May 25th, participating Burger King restaurants are partnering with Crayola to offer kids a series of six colorful premium toys to encourage creativity and fun.

Each premium toy will feature a reusable 2 oz. packet of Crayola dough and an interactive plastic toy which will double as a storage solution. Crayola premiums will be available with the purchase of a King JR. TM kids’ meal at participating restaurants. Each toy was designed around a “wild animal” theme and can be used to roll, emboss or cut the moldable dough which will be offered in six different colors.

In addition to the premium toys, marketing support for the program will include in-restaurant signage, outdoor posters and window clings, a menu decal, digital marketing and international TV support. The program is scheduled to run through July 5th.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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