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Reemsborko Appointed for Poppy Playtime

Reemsborko Appointed for Poppy Playtime

Mob Entertainment has appointed Reemsborko as its agent for consumer products licensing in Europe and Australasia for Poppy Playtime, the smash hit episodic horror video game. The first chapter of Poppy Playtime was released in October 2021 and spawned an immediate and sustained wave of fandom via YouTube videos of gamers playing the game, due in no small part to one of the game’s main characters, Huggy Wuggy. 

Poppy Playtime is more than a hugely popular video game; it is such a pop-culture phenomenon that Poppy Playtime-related content has over 5 billion views on TikTok and over a billion views on YouTube. Even those who have not played the video game instantly recognize the world-renowned Huggy Wuggy. Chapter 3 of Poppy Playtime will be the next chapter released in this episodic horror video game, but don’t rule out the potential for Poppy Playtime to make its way to other screens, both large and small. 

Max Arguile of Reemsborko commented, “Reemsborko continues to sign the most exciting IP. Teenagers love Poppy Playtime and the videos around it, while their younger siblings love their Huggy Wuggy plush. The officially licensed products will be available in stores later this year.” 

Arsenio Navarro of Mob Entertainment commented, “We are excited to begin working with Reemsborko as our licensing agent to bring officially-licensed products from the Playtime Co. universe to Europe and Australia.” 

Founded in 2015, Mob Entertainment is a globally recognized multimedia company best known for creating original YouTube content and the iconic game universe in the hit titles Poppy Playtime and PROJECT: PLAYTIME. Mob Entertainment titles are available on PC, iOS, and Android platforms (all trademarks, service marks, and company names are the property of their respective owners). To learn more, please visit Founded in 2018, Reemsborko brings 25 years’ worth of experience at the coal-face of licensing, as a licensee, consultant and now agent. With a fan-centric approach, the agency’s focus is to build strategic brand extensions that secure mutually beneficial long-term success for its partners, and beyond.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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