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Rainbow Rangers Make Walmart & Amazon Debut

Rainbow Rangers Make Walmart & Amazon Debut

After four years of development and production,  Genius Brands International, Inc. announces the debut of the first toys from Fisher-Price, a division of Mattel, for the hit original preschool series, Rainbow Rangers, now available at Walmart stores across the U.S., Walmart.com and Amazon.

The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof– from the popular Rainbow Rangers series, currently airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Each unique and diverse character represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  The launch of the Rainbow Rangers’ toys will be supported by a comprehensive national advertising and promotional campaign, including television advertising, widespread social media and influencer programs, a customer appreciation initiative, new content, and more.

In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

“Over the weekend, we officially launched online the first Rainbow Rangers  toy figures from Mattel’s Fisher-Price into the U.S. marketplace on Walmart.com, and Amazon, and we hear from customers that the product has appeared to be sold through but keep checking back! And, we launch in Walmart stores today, marking a significant step for Genius Brands in the growth of the brand!” commented Chairman & CEO Andy Heyward. “The Rainbow Rangers brand has all of the elements to potentially become a breakout hit and a huge business for Genius Brands.  A lot of our licensing/manufacturing partners feel the same way, which is why we have hundreds of product SKUs in virtually every category coming to retail across North America over the next 12 months.”

As part of the launch initiative, Genius Brands will be issuing commemorative, limited edition, numbered and hand-signed lithographs featuring the Rainbow Rangers to the first 1,000 buyers to submit proof of in-store or online purchase.  The lithographs will be accompanied by a hand-signed certificate of authenticity and embossed foil seal to be affixed to the multipack. Genius Brands will also offer an additional 2,500 customers, at no cost, hand-signed and numbered Certificates of Authenticity and embossed seals.

Said Heyward, “I’ve been privileged to shepherd  many successful brands, such as Strawberry ShortcakeThe Real Ghostbusters, and Inspector Gadget, to name a few, where the original toys have become very valuable collectible items. As a token of our appreciation for our Rainbow Rangers fans, we are thrilled to be able to offer this unique free opportunity to become a collector at launch.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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