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Primeur launches Bree Merryn licensed collection at Spring Fair

Primeur launches Bree Merryn licensed collection at Spring Fair

Home and garden specialist, Primeur, has launched a brand-new collection of doormats produced under license from Bree Merryn, one of Britain’s most popular wildlife artists. The collection of 18 individual doormat designs made its debut at Spring Fair (4th – 7th February 2024, NEC, Birmingham), where Primeur exhibited for the first time this year.

Bree was on Primeur’s stand in Hall 8 to help promote the new collection and catch up with her friends and colleagues in the home and gift industry.  With many retailers already stocking Bree’s distinctive wall art and incredibly successful licensed gift collections, the doormats help to create a seamless look throughout the home, from the moment you set foot inside.

Bree commented: “I am absolutely thrilled to be working with Primeur. I’ve known them for a long time – almost 30 years now – and they’re such lovely people and a joy to work with. It’s also lovely to be here at the forefront of the launch at Spring Fair and the response has been fantastic. There’s nothing like this in the market and people have loved it. The designs make you smile when you come to the door!”

The idea for the collection began to take shape in Summer 2023, when Bree and Primeur Managing Director, Jenny Douthwaite, decided to form a winning partnership. Whilst she describes this as a perfect match, Bree highlights the care taken in refining the product by meticulously selecting colours from her extensive palette for printing onto doormats.

“It was very important for the work to be recognisably mine”, Bree continued saying, “right down to my signature ‘splats’ which give the artworks vibrancy and movement. We also needed to choose designs that are appropriate to this product category. The ducks wearing wellingtons were an obvious choice, as were my highland cows, which are always so popular”.

Perhaps most fitting of all is the Nice to See Ewe design featuring a sheep and collie dog, perfect for making guests feel welcome and bringing that happy smile to their faces as soon as they arrive at the door.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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