NEW COLLECTION CELEBRATES FRESH PRINCE OF BEL-AIR
To commemorate the 30th anniversary of The Fresh Prince of Bel-Air’s premiere, the Fresh Prince clothing brand today unveiled a new limited-edition capsule that is exclusively available at the newly-launched Fresh Prince online store.
The 30-piece unisex collection – known as the “30th Anniversary” – features an array of premium apparel and accessories, including jackets, tees, sweatshirts, sweatpants, hats, masks, bags and more that are inspired by The Fresh Prince himself, Will Smith, along with his Grammy Award-winning music partner DJ Jazzy Jeff.
The nostalgic capsule comes out exactly 30 years to the day that the pilot The Fresh Prince of Bel-Air first premiered on television on September 10, 1990. The inaugural episode (titled “The Fresh Prince Project”) focused on Smith’s character as he moved from the streets of West Philadelphia to Bel-Air, Los Angeles to live with his wealthy relatives.
“Very rarely do television programs have such a significant cultural impact 30 years after its release, but to generate this type of excitement in 2020 is really a testament to the fans,” DJ Jazzy Jeff said. “This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.”
The “30th Anniversary” collection pays homage to Smith’s Philadelphia roots and also pulls inspiration from his Bel-Air experience in the show, such as starring on the Bel-Air Academy basketball team. Each piece features patterns and prints inspired by the show and the fashion trends of the 90s.
The Fresh Prince clothing brand and online store first launched in May 2020 with a 10+ piece unisex “Summertime” collection that was inspired by DJ Jazzy Jeff and The Fresh Prince’s 1991 smash hit “Summertime.” Both the brand and store launched in conjunction with a live virtual block party on the @FreshPrince Instagram account that featured live sets from several of the biggest DJs in the world, including Jazzy Jeff, D-Nice, Just Blaze and Clark Kent, among others.
The capsule launch also comes in the same week that Smith formally announced that NBCU’s Peacock had picked up two seasons of the dramatized reboot of “Fresh Prince of Bel-Air,” which is based on the viral video created by cinematographer Morgan Cooper.