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Fendi Launches Premium Chupa-Chups Collection

Fendi Launches Premium Chupa-Chups Collection

During the Fall-Winter edition of Milan Fashion Week, Fendi revealed a unique charm created in collaboration with Chupa Chups®, the world’s most famous lollipop. The creativity and innovative design skills of the house, combined with the ‘forever fun’ mantra of Chupa Chups®, have resulted in the Fendi x Chupa Chups® Lollipop Holder, an incredibly playful accessory that can be either hung from a Fendi bag or worn as a necklace.

The unveiling of the Fendi x Chupa Chups® Lollipop Holder at the Milan Fashion Week captivated audiences, showcasing the playful charm infused into this innovative accessory. The Lollipop Holder not only accompanied the models in some of the outfits but also added an extra fun element to the lively backstage area.

To heighten the excitement even further, the exclusive collaboration introduces a limited edition of Chupa Chups®, featuring the logos of both partners. These specially crafted lollipops are exclusive to this partnership and are included with every purchase of the Fendi x Chupa Chups® Holder. It’s a limited edition sure to be highly sought after and cherished by fans of both brands.

“I couldn’t be more excited that Fendi, the trailblazing Italian fashion powerhouse, has brought their fashion-forward flair to the creation of the premium Chupa Chups® Holder. They flawlessly captured the essence of the Chupa Chups® brand, infusing the collection with delightful playfulness. Without a doubt, the sweetest and most luxurious accessory of the season!” says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

The Fendi x Chupa Chups® Lollipop Holder will be launching later this year as part of the Autumn-Winter collection.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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