PopSockets Expands Beauty Offering with the Launch of PopSockets Nails
PopSockets, maker of expandable phone grips and lifestyle accessories, is excited to announce today a new launch: PopSockets Nails. An extension to their expanding beauty category, and on the heels of a successful launch with their Lips x Burt’s Bees collaboration, PopSockets Nails is the first press-on, ready-to-wear instant manicure adhesive kit that coordinates with the ubiquitous and beloved PopGrip. The ‘Mani Phoni’ collection comes in a variety of fun, expressive graphics and sophisticated premium materials to make it even easier to accessorize your nails and phone.
Treat yourself to a Mani Phoni: a manicure for your hands and a phonicure for your phone. The kit will be available in 15 unique designs including starry skies, rose gold metallic, shimmer shift, unicorn marble, vintage rose, opal and more! Certain kits also include a matching swappable PopGrip, which allows users to text with one hand and take better selfies. New seasonal styles and Holiday capsule collections will continue to launch, beginning with Halloween.
“Our beauty products have been exciting additions to the assortment for our customers, which inspired us to pioneer the first-ever Mani Phoni as an extension to our already robust product selection,” said Emily Siegel, VP of Design at PopSockets. “We can’t wait to see how our consumers style their PopSockets Nails, grips and even matching masks with this creative nails kit.”
To launch the core collection and each of the Holiday capsules, PopSockets has tapped DIY lifestyle influencer and YouTube sensation, Lauren Riihimaki (LaurDIY). Lauren will introduce the Mani Phoni to her highly-engaged audiences with creative assets and how-to videos on creating your own authentic nails look. The LaurDIY endorsement was created by The Brand Liaison as agent for LaurDIY.