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Pinkfong Signs First European Bebefinn License

Pinkfong Signs First European Bebefinn License

The Pinkfong Company, the global entertainment company behind the cultural icon Baby Shark, has signed its first licensing partnership in Europe with Brand Alliance (License) Ltd, for its latest hit Bebefinn property. This collaboration will bring an exciting range of Bebefinn-inspired apparel and accessories to retailers across the UK and Europe.

The agreement was executed by Brand Alliance’s Licensing and Key account Manager, Faye Rashad with Bryan Park, Senior Global Licensing Manager at The Pinkfong Company.

The Brand Alliance announcement comes on the heels of Bebefinn’s recent deals and achievements: the partnership with Dynamic Brands as the licensing agent for the Bebefinn property in Argentina, Paraguay, Uruguay, and Bolivia, the launch of Bebefinn’s first live show in Asia with Biz Trends Media, the new milestone of reaching 20 million subscribers on YouTube.

Bebefinn is Pinkfong’s latest hit 3D animated series featuring 3 adorable siblings and their parents. With more than 20 million subscribers on YouTube, the series has captured the hearts of young viewers across multiple global streaming platforms, making Netflix’s Top 10 Kids in 21 countries.Brand Alliance (License) Ltd are set to release Bebefinn apparel and accessories into the market for Spring 2025.

“We are excited to partner with Brand Alliance to bring the adorable characters of Bebefinn from screen to life through a delightful collection of apparel and accessories,” said Bryan Park, Senior Global Licensing Manager of The Pinkfong Company. “Brand Alliance has shared passion for our brands and has created some fantastic Bebefinn ranges in their categories. We can’t wait to see kids and families enjoy the Bebefinn brand in their life.”

Faye Rashad, Licensing and Key Accounts Manager added “Building a strategy for our pre-school launch has been very exciting and we are delighted to partner with The Pinkfong Company on Bebefinn to extend our offering in this space. Our design team are yet again delivering, with strong creative across Daywear, Nightwear, Essentials, Accessories and Swimwear and we are now working hard to deliver this into retail.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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