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Branding specialists Infinity Inc. team up with Brentford FC to help raise money for Ukraine

Branding specialists Infinity Inc. team up with Brentford FC to help raise money for Ukraine

Branded merchandise and apparel firm, Infinity Inc, has has announced it has teamed up with one of its Premier League clients, Brentford FC, to help raise money for the Disasters Emergency Committee Ukraine Appeal. 

Specialising in branded clothing, uniform and sportswear, the in-house design team at Infinity Inc. created a limited edition t-shirt featuring the bee from Brentford FC’s club crest in the colours of the Ukrainian flag. 

The bespoke garment, which was produced at Infinity Inc’s production facility in Leeds, was worn by Brentford players in the warm-up ahead of their fixture against Burnley FC, before being launched as part of the club’s retail range.

Available to purchase from the Brentford club store, all profits from the t-shirt sales are being donated to the Ukraine Appeal. To help maximise donations, Infinity Inc. supplied all the t-shirts at cost price.

Seen worn by man of the match, Christian Eriksen, the t-shirts were turned around in just four days and launched to the public last week, immediately raising money which is going directly to the Disasters Emergency Committee. 

The charity launched its Ukraine Appeal following Russia’s invasion with funds raised from sales of the t-shirts helping to provide food, water, shelter, healthcare and protection to those fleeing the conflict. 

Darren Cohen, CEO and founder of Infinity Inc. said: “We’ve been working with Brentford FC for two years and we’ve already done so much work with them, so it’s great to partner up on another project, especially when it’s raising money for such an important cause. 

“Our team came up with a really effective design, which we think looked great on the pitch, and this has been reflected in the sales of the shirts. We recently supplied warm-up tees for World Down Syndrome Day and War Paint for Men too, so it’s great that clients are thinking of us for their charity events.”

Pictured: Brentford’s Christian Eriksen sports the fundraising shirt designed and produced by Infinity Inc. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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