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Inava x Frida Kahlo Launch by Pierre Fabre brings Frida into Pharmaceutical Licensing

Inava x Frida Kahlo Launch by Pierre Fabre brings Frida into Pharmaceutical Licensing

Art Ask Agency announces the launch of the Inava x Frida Kahlo line of branded Frida Kahlo toothbrushes, now available across all pharmacies and pharmaceutical distribution in France. For the first time entering the pharmaceutical industry, this Frida Kahlo brand collaboration brings the iconic essence of Frida Kahlo to a wider sector of consumers.

Inava is a brand of the Pierre Fabre group and this product line was inspired by the floral world of Frida Kahlo and her love for the shimmering colours of her native Mexico.

“This unique collection is an ode to life, following Frida’s determination to live despite the difficulties she was up against, an ode to passion, which Frida’s life was full of and an ode to art, which saved her and alleviated her in her struggles.” Inava marketing team.

The colourful collection includes 4 models of toothbrushes, Humming Bird, Flowers, Butterfly and Frida.

The Frida Kahlo brand licensed products extend to many other categories such as gift, home décor, home textiles, stationery, accessories and jewellery at a spread of retail levels from high end to mass market.

In addition, the Frida Kahlo immersive experience, The Life of an Icon, is drawing crowds and extending initial opening dates across the world, from Warsaw to Singapore.

As 2024 marks 70 years since Frida Kahlo’s passing, this year holds special significance for her legacy. The Frida Kahlo Corporation is commemorating this milestone by providing specific style guide assets for licensees, ensuring that Frida’s inspiring legacy continues to thrive.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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