MasterChef Junior and Abacus Introduce Interactive VR Cooking Kit
Abacus Brand has announced it is expanding it line of licensed interactive kits with Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF JUNIOR on FOX with the new VR MasterChef Junior experience. The STEM focused kit features a unique interactive cooking experience through augmented (AR) and virtual reality (VR) technology, allowing kids to learn about cooking techniques and where food comes from.
“We are excited to partner with MASTERCHEF JUNIOR to bring this highly successful cooking competition to life in kitchens across the country,” says Steve Rad, the company’s founder and CEO. “This exclusive licensing of our flagship Junior Chef kit, will maintain the tangible learning play patterns that are prominent across our line of VR kits, while empowering our youth to make better food choices and learn the science behind what they are eating.”
“We are thrilled to have partnered with Abacus Brands to develop this innovative, immersive and first-of-its kind MASTERCHEF JUNIOR cooking kit,” said Scott Shillet, Vice President, Licensing, Endemol Shine North America. “Through the power of AR and VR technology, recipes will literally jump off the page and onto your plate in this highly engaging culinary experience.”