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Peugeot Launches Worldwide Licensing Prog

Peugeot Launches Worldwide Licensing Prog

“We are looking forward to working with LMG to expand our global consumer product offering,” says Christian Peugeot, CEO, Peugeot Frères Industrie. “Gifted with 210 years of entrepreneurial spirit, Peugeot constantly enriches its expertise to create objects and experiences that facilitate everyday life. We believe LMG is the right partner to tailor a program that will instil the Peugeot DNA in new product verticals.”

“We’re honoured to be given the opportunity to support Peugeot Frères Industrie’s ambition,” says Michael Kwan, CEO, LMG. “Throughout its history, Peugeot’s inventions –ranging from ground-breaking saw blades to first automobiles, via stylish table mills and robust DIY equipment– have embodied relentless technical ingenuity, timeless elegance and a family spirit,” adds Felipe Noriega, Vice President EMEA, LMG. “We are eager to help expand the legacy of this world-famous brand, through licensing, into objects and experiences that deliver those core brand attributes to consumers”. 

The partnership begins in January 2021. LMG are currently seeking partner licensees in selected product categories such as Toys, Garden Power Tools, Camping Equipment, Major Electric Appliances, Sports Equipment, Travel Accessories and Fashion, among others.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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