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NFL, Idris Elba and Sustainable Fashion brand collaborate on Origins Collectio

NFL, Idris Elba and Sustainable Fashion brand collaborate on Origins Collectio

The National Football League (NFL) reveals the latest instalment of Origins: An NFL Collection, celebrating the 2023 NFL London Games. This Origins programme highlights London designers and the communities they supportwith the latest collection featuring famed actor Idris Elba and his Don’t Stop Your Future brand, and sustainable clothing organisation, Plant Faced Clothing.

Both collections draw on the NFL’s distinctive uniforms and iconography that inspires street style in the UK. The limited-edition capsule drop is a colourful unisex ensemble, including jumpers, sweats and shirts and will be available at the renowned vintage streetwear store Dukes Cupboard in Soho, London.

Idris Elba’s Don’t Stop Your Future’s designs are available in different colours, including black, cream and forest green, with multicoloured lettering. Plant Faced Clothing’s shirts and hoodies will be available in cream, black and grey – equipped with playful cartoon-style designs. 

Idris Elba founded the Don’t Stop Your Future brand to work with community grassroots organisations who aim to end to knife crime and to amplify the voices of marginalised communities – with 100% of the brand’s profits going towards these organisations.

Plant Faced Clothing supports the non-harming or exploitation of any beings, humans, animals or plants, with high quality sustainable fabrics that are 100% ethically made and cruelty free. The brand has gained recognition from notable fans including international recording artist, Miley Cyrus.

Famed for big queues and celebrity fans including Bella Hadid, Ray Winstone and Loyle Carner, Dukes Cupboard will house the drop available for a limited time until Saturday, 14 October. Founded by Milo Harley and Ned Membery, the vintage store has garnered a cult following by celebrating American culture through its wide-ranging streetwear.

“We successfully introduced Origins, the NFL’s grassroots merchandise programme spotlighting local design talent, to the UK at last year’s NFL London Games,” said Salha Latif, Vice President, International Consumer Products at NFL. “We’re thrilled to be working with purpose-led designers Don’t Stop Your Future and Plant Faced Clothing this season, to showcase their passion for change alongside the NFL’s unique influence on street fashion in the UK.” 

This season’s Origins: An NFL Collection drop is part of NFL’s A Different League campaign, which celebrates the NFL’s influence as a sporting and cultural phenomenon, being dramatically different from anything else you’ll ever experience. 

Origins: An NFL Collection will be available at Dukes Cupboard from midday on Friday, 13 October to Saturday, 14 October.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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