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Nelvana and Spin Master Pen New Publishing Deal for Bakugan with Hachette

Nelvana and Spin Master Pen New Publishing Deal for Bakugan with Hachette

Nelvana together with Spin Master Corp. a leading global children’s entertainment company, announces today its new publishing deal with Hachette Publishing for the popular franchise Bakugan in France. The partnership kicks off with two book releases this fall. The first chapter book, Le Bakugan Doré, lands on bookshelves this month with a second release coming in December. 

“Building off the strong foundation our team has secured with prime broadcast placement on Gulli and Canal J and along with the support of Spin Master’s international rollout of toys, we are excited to launch a new publishing program for Bakugan in France with Hachette,” said Mellany Masterson, Head of Nelvana Enterprises. “Hachette’s leadership and expertise in publishing make them the perfect partner to bring the world of Bakugan to more fans in new ways.” 

Season 1 Bakugan: Battle Planets (100 x 11 min) and Season 2 Bakugan: Armored Alliance (104 x 11 min) currently air on Gulli weekdays at 4:35PM in France and on Canal J at 6:45PM. Both seasons air on Cartoon Network in the U.S., and TELETOON in Canada, as well as on Cartoon Network in Spain, Italy, Middle East, Gulli, Canal J and M6 in Africa, Sony Pop in the U.K., Super RTL in Germany, RTL in the Netherlands, Hungary, and Croatia, Nine GO! In Australia, TVNZ in New Zealand, Star in Greece, 1+1 in the Ukraine, PopTV in Slovenia, VMMa in Belgium, and SIA in Lithuania. 

Spin Master launched Bakugan: Armored Alliance toys internationally this Fall after a successful launch in North America this past spring 2020. An additional wave of products will also launch internationally this coming Spring. Nelvana, who co-produces the series with Spin Master and TMS Entertainment, manages the franchise’s licensing programs in both France and Canada. 

Bakugan: Armored Alliance (104 x 11 min) follows the adventures of Dan Kouzo and his best friends: the first kids on Earth to bond with the mysterious alien creatures known as Bakugan! The fate of not one but two planets rests in the hands of this new breed of Bakugan Brawlers. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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