Pokemon Strengthens German Footprint
The Pokémon Company International has signed the Erve Europe / Van Der Erve, Europe’s leading producer of licensed apparel and brands, as a new licensee for Pokémon kids and adult apparel in Germany.
Fashion powerhouse Erve Europe / Van Der Erve will collaborate with Pokémon for a collection of kids and adult daywear, nightwear, and accessories planned to launch at retail in 2021 across Germany, Austria, and Switzerland.
Specialists in fashion-forward licensed apparel, Erve Europe / Van Der Erve are frontrunners in design, sourcing, and distribution of branded apparel and accessories in Europe. A preferred supplier of sustainable fashion to leading retailers, they work with department stores, fashion retailers, supermarkets, hypermarkets, discount chains, and resellers, creating bespoke items and collections on demand.
Mathieu Galante, licensing director EMEA for The Pokémon Company International, said: “We are delighted to be working with Erve Europe / Van Der Erve. Their vast experience from 35 years in the industry, exceptional quality, and sustainable practices make them perfect partners to further grow Pokémon’s fashion presence in Germany, where—as across the whole of Europe—demand for Pokémon apparel and accessories continues to expand.”
Pokémon’s partnership with Erve Europe / Van Der Erve further strengthens its increasing status as a true fashion icon and high-street staple. Its growing apparel offering includes successful ranges at global giants such as Zara, H&M, Bershka, Pull&Bear, and Undiz, innovative collaborations with the likes of Adidas, UNIQLO, and Original Stich, plus capsule collections from leading fashion brands and designers including GCDS, Jeremy Scott, and Bobby Abley.