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Moose Toys EMEA and Character World Brands Announce Home Brands Partnership

Moose Toys EMEA and Character World Brands Announce Home Brands Partnership

Character World Brands announces a new partnership with the leading product and innovator Moose Toys EMEA.

Character World Brands are to acquire four Moose iconic home brands – Ready Bed, Go Glow, Pop ‘N’ Fun and Hello Home across EMEA. Under the agreement they will be responsible for distribution and all future product development.

“We are delighted that Character World Brands can continue the third decade of these fantastic products and add to their strong EMEA oLering. These incredibly successful brands underpinned the Worlds Apart UK and European business for many years, and we feel Character World Brands provides the greatest future potential for the development and expansion of these principal brands,” said Neil Shinner, CEO UK & EU, Moose Toys.

As the transition is underway, both companies will work together through Nuremberg Toy Fair to ensure a seamless experience at retail for autumn ‘24.

“This partnership is the perfect addition to our business. We could not be prouder to continue the legacy that these brands represent for children and families across EMEA. This will allow us broader representation for our licensors whilst delivering a one-stopshop home solution for retailers and consumers,” said James Walker, CEO, CharacterWorld Brands.

Both companies will be available at Nuremberg Toy Fair for further information.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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