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Moose Announces DTR Deal with Spirit Halloween

Moose Announces DTR Deal with Spirit Halloween

Moose Toys announces a new direct-to-retail license agreement with Spirit Halloween. In the agreement, brokered by The Licensing Shop Inc., the retailerwill launch four Kindi Kids costumes in Spirit Halloween locations across the U.S. and Canada, online at
SpiritHalloween.com and on Amazon this fall.

The costumes will be based on popular Kindi Kids’ characters Donatina, Marsha Mello, Rainbow Kate and Summer Peaches with each costume accessorized with a plush buddy, a makeup kit and a trick-or-treating bucket.

“When Kindi Kids dolls and accessories debuted last fall, we knew we had a hit on our hands. Our
partnerships with best-in-class licensees allow fans to engage more deeply with the brand, which is why
we are delighted to partner with Spirit Halloween. Now for the first time, kids will have the opportunity
to dress-up as their favorite Kindi Kid at Halloween and year round,” explains Menal McGrath, vice
president, global licensing, Moose Toys. “We can’t wait to see our fans bring the Kindi Kids costumes to
life.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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