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On Van Gogh’s 170th birthday, a collaboration between the Van Gogh Museum & Buttercloth.

On Van Gogh’s 170th birthday, a collaboration between the Van Gogh Museum & Buttercloth.

Buttercloth has collaborated with Van Gogh Museum to launch a limited apparel collection featuring van Gogh’s iconic artworks, in a deal facilitated by the museum’s licensing representative IMG. Inspired by the celebrated artist’s appreciation for nature and color, the collection commemorates Van Gogh Museum’s 50th anniversary this year. 

Featuring short sleeve button-up shirts, long sleeve button-up shirts, short sleeve t-shirts, and short sleeve polos, the collection is priced from $78.00 to $198.00 and is available online at

Exploring the more than 35 self-portraits of Vincent van Gogh, Buttercloth’s founder and designer Danh Tran captures the spirit of van Gogh’s innovation and his love for the craft in Buttercloth’s eye-catching collection. The unique collaboration gives both fashion and art enthusiasts a chance to experience the mastery and mystery of Vincent van Gogh on Buttercloth’s revolutionary soft fabric. 

Marijn Veraart, Head of Global Licensing Van Gogh Museum said, “Buttercloth has beautifully captured the spirit of van Gogh’s paintings throughout this collection with eye for detail and inspired by Vincent van Gogh’s love for nature, Buttercloth designed a beautiful limited edition we are all very proud of.”

“Inspired by Vincent van Gogh’s appreciation for nature and colour, I try to capture the spirit of van Gogh’s point of view throughout these Buttercloth exclusive garments, with beautiful patterns incorporating Vincent’s rich, colourful paintings,” says Danh Tran, founder of Buttercloth.

Marianna Fundator, Senior Director of Licensing at IMG said, “Much like Vincent van Gogh, a revolutionary artist known for his unique use of different textures, Buttercloth is a pioneering force in the clothing industry owing to its patented new fabrics. Hence, we believe this collaboration is a truly fitting celebration of the Van Gogh Museum’s 50th anniversary.”

With over 200 paintings, close to 500 drawings and more than 700 letters, the Van Gogh Museum houses the largest collection of works by Vincent van Gogh anywhere in the world. The Van Gogh Museum has been inspiring countless devotees with the life and work of Vincent van Gogh and his contemporaries for over 50 years. All of the products are developed with Vincent van Gogh’s heritage in mind and ever

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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