Molang brings kindness to the fight against Cyberbullying
Molang is the iconic character from French animation studio Millimages, who shines across the globe both as a social media sensation and on TV, with its awarded series broadcasted worldwide. Using French National Day against cyberbullying, and UNESCO’s International day against violence and bullying at school including cyberbullying, both set in November, the beloved character is taking a stand against online violence.
Molang shares core values with its millions of fans, such as kindness, empathy, and softness. So it’s only fitting to organize a 360° digital communication campaign, called “Molang Safe Space”. The goal is to allow everyone involved in cyberbullying to speak out, reflect, confide, and most importantly: heal. Molang wants to make sure no one feels lonely and helpless.
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness, and joy. MOLANG has no nationality, is ageless and gender neutral. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody.
Molang started life in 2010 as a doodle by Hye Ji Yoon, a Korean illustrator, but quickly grew into a digital sensation, with over 22 billion views on GIPHY and more than 6 million social media followers. Having acquired global rights in 2015, Millimages produced a MOLANG Tv series of over 300 episodes in 6 seasons and sold in 195 countries, thanks to author and creator Marie-Caroline Villand, which has now evolved into a lifestyle brand with a successful consumer products programme, supported by 17 international licensing agents.
Its incredible popularity is the best of tools to shine light on a cause in which both the creators and the studio care about: fighting against cyber bullying, a deep societal issue that concerns over 70% of people under 35.
Social Media content, articles on Molang’s blog, wallpapers on Molang.com, the creation of a Discord server dedicated to the matter, and an exclusive series of Gifs and stickers to display each and everyone’s stand against cyberbullying: the communication campaign created by Millimages uses all aspects of its digital medias.
To raise awareness, Molang plans to use its most successful platform, GIPHY, where its Gifs and stickers have more views than highly renowned franchises such as Star Wars, Disney, Hello Kitty or Pokemon.
An exclusive collection of animated gifs and stickers will be released to allow users to showcase their support and awareness to the cause, with powerful messages like “Kindness matters”; “Text me if you need me”, or “Never alone”. But more than a mere badge, these are tools to give value to speaking, sharing, confiding, whether you are victim, witness, or even unaware author. Additionally, Molang will give tips and tricks navigate these situations, and to embrace a positive, empathetic, and kind mindset, always. Kindness is cool, GenZ knows it and Molang strives to help them implement it in their day-to-day lives, where digital presence is a major component.