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Miffy and Tonies in Collaboration in the U.S.

Miffy and Tonies in Collaboration in the U.S.

Miffy will partner with tonies®, the leading musical storytellers. This is Miffy’s first time partnering with the children’s brand in the U.S., indicating the ongoing love between Miffy and youngsters. The Miffy Toniebox will guide Miffy and her best friends Grunty and Melanie through ten big and small adventures, enchanting young listeners. They will learn about the world by navigating obstacles and discovering new things.

Many adults will remember Miffy from their own childhoods, and now she is here to be a part of the next generation of little ones too. The Miffy Toniebox collection is available at [insert link] for Miffy fans located in the U.S.

“This wonderful collaboration will introduce Miffy to young listeners, and will charm Miffy enthusiasts and new fans alike,” said Jackie DeMaio, Senior Licensing Director at The Joester Loria Group, Miffy brand’s N.A. agent. “We are thrilled to collaborate with tonies® to welcome a new generation of young ones to Miffy’s world of adventures!”

Born of a beloved bedtime story tradition between father and son, award-winning illustrator and Miffy creator Dick Bruna has been ‘coloring the worlds’ of readers and viewers with the character for over 68 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages and broadcast via 70 television stations worldwide. 

“The Toniebox was created by parents for parents to help entertain and teach their kids while limiting their screen time in a highly digital world,” said Christoph Frehsee, President at tonies® USA. “We are excited to bring joy and creativity to children and parents alike.”

The partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ MIFFY & FRIENDS brand.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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