Marks & Spencer Tie In with Marmite
Two iconic British brands, Marmite and Marks & Spencer, are teaming up for the first time to delight shoppers with a new range of co-branded ‘love them or hate them’ bakery and chilled products.
Launching nationwide from 4 March in over 450 Marks & Spencer stores, the new range includes Marmite Cream Cheese and Marmite Butter for cookingin the chiller cabinets, as well as freshly baked in-store Marmite and Cheese Twists (coming soon).
The innovation behind the new range was a collaboration between Marmite and M&S’s talented in-house product development team.
For all the Marmite lovers out there, Marmite Cream Cheese is a delicious combination of the iconic spread coupled with the coolness of cream cheese and is the perfect accompaniment to a bagel or a cracker
For the fans who want to whip up a Marmite storm in the kitchen there’s Marmite Butter for cooking, which comes in an easy-to-slice format. From melting on top of roast potatoes to placing on top of steak, or mixing into pasta it’s a great way to deliver the distinctive savoury Marmite hit to a whole range of dishes
And finally, for those lovers who want their Marmite fresh from the oven there’s Marmite and Cheese Pastry Twists – a melt-in-the-mouth savoury twist baked in-store
The new Marmite Cream Cheese and Marmite Butter will carry the same distinctive black and yellow brand colours as the iconic Marmite jar, offering standout on shelves which fans will immediately recognise.
Chloe Irwin, Head of Licensing for Unilever brands in the UK & Ireland says: “Marmite lovers are always on the hunt for new ways to enjoy their favourite spread and we think these three products from foodie favourite M&S will be the answer to their prayers. The new trio of products will appeal to Marmite enthusiasts, those looking to try it for the first time, as well as creative cooks who are looking to experiment with new recipes.”
April Preston, Product Development Director at M&S commented: “At M&S, we have a far-reaching transformation plan to protect the magic of M&S food, whilst modernising the rest of our offer. Part of that magic is our famous innovation and our collaboration with Marmite is a great example of first to market product development, which brings together two iconic brands to create a range for the nation’s marmite lovers”